Privacy Policy
1. Introduction
At Amberfield Medical, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, book an appointment, complete a form, or use our medical, longevity, wellness, or aesthetic services.We process personal information in accordance with the Protection of Personal Information Act, 4 of 2013, known as POPIA.
2. Information we collect
We may collect the following information:Name, surname, ID/passport number, date of birth, gender, and contact detailsAppointment, billing, payment, and medical aid informationMedical history, medication use, allergies, symptoms, blood results, photographs, treatment plans, and clinical notesLifestyle information relevant to care, including weight, sleep, diet, exercise, smoking, alcohol use, and supplementationWebsite information, including cookies, IP address, browser type, and device informationHealth-related information is treated as confidential and processed with appropriate care.
3. How we collect information
We may collect your information when you:Visit the Amberfield Medical websiteSubmit an enquiry or booking formComplete a medical intake formAttend an online or in-person consultationCommunicate with us by phone, email, WhatsApp, SMS, or social mediaUpload medical records, blood results, or photographsSubscribe to newsletters or marketing updatesPay for services or productsWe may also receive relevant information from laboratories, pharmacies, payment providers, booking platforms, or other healthcare providers where lawful and necessary.
4. Why we use your information
Amberfield Medical uses your personal information to:Respond to enquiriesBook and manage appointmentsAssess suitability for treatmentProvide medical, aesthetic, wellness, and longevity servicesReview blood results and medical historyCreate treatment plansIssue prescriptions, invoices, referrals, or reportsCommunicate clinical or administrative informationProcess paymentsComply with legal, ethical, and regulatory obligationsImprove our services and websiteSend educational or marketing communication where permitted
5. Consent
By using the Amberfield Medical website, submitting your information, or using our services, you consent to the processing of your personal information as described in this policy.Where required, we will request separate consent for:Direct marketingBefore-and-after photographsTestimonialsCase studiesUse of images or information for marketing or educational purposesYou may withdraw consent at any time, where legally applicable.
6. Sharing your informationAmberfield Medical may share your information with trusted third parties where necessary, including:Healthcare professionals involved in your careLaboratories and pathology providersPharmaciesPayment providersBooking platformsIT, website, cloud, and communication providersLegal, accounting, regulatory, or professional advisorsAuthorities where required by lawWe do not sell your personal or medical information.
7. Cross-border storage
Some service providers may store or process information outside South Africa. Where this occurs, Amberfield Medical will take reasonable steps to ensure that your information remains protected in line with POPIA.
8. Marketing communication
Amberfield Medical may send you educational content, newsletters, service updates, or promotional messages where you have consented or where allowed by law.You may unsubscribe at any time. Important appointment, clinical, billing, or administrative messages may still be sent.
9. Cookies
The Amberfield Medical website may use cookies and analytics tools to improve functionality, understand website traffic, and enhance user experience.You can disable cookies in your browser settings, although some website features may not work properly.
10. Security
Amberfield Medical takes reasonable measures to protect your personal information against loss, misuse, unauthorised access, disclosure, or alteration.These measures may include password protection, restricted access, secure storage, confidentiality obligations, and appropriate technical safeguards.
11. Retention
We keep personal information only for as long as necessary for the purpose for which it was collected, or as required by law, professional rules, or clinical recordkeeping obligations.When no longer needed, information will be securely deleted, destroyed, archived, or de-identified.
12. Your rights
Subject to applicable law, you may:Request access to your personal informationAsk us to correct or update inaccurate informationRequest deletion where legally permissibleObject to certain processingWithdraw consent where applicableOpt out of direct marketingLodge a complaint with the Information Regulator of South Africa
13. Medical photographs and testimonials
Clinical photographs may be taken for assessment, treatment planning, and medical record purposes.Amberfield Medical will not use your photographs, testimonials, or case information for marketing, social media, or public education without your separate consent.
14. Online consultations and digital communication
If we communicate through email, WhatsApp, SMS, online forms, video calls, or other digital platforms, you acknowledge that digital communication may carry privacy and security risks.Amberfield Medical will take reasonable steps to protect your information.
15. Third-party links
The Amberfield Medical website may link to third-party websites, booking systems, payment platforms, or external services. We are not responsible for their privacy practices, and you should review their privacy policies separately.
16. Updates to this policy
Amberfield Medical may update this Privacy Policy from time to time. The latest version will be published on our website.
17. Contact us
For privacy-related questions, requests, or complaints, contact Amberfield Medical
Information Officer directly.